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Selling Information -
Sounds Too Good To Be True Right?
The Internet! The World
Wide Web! The Information Super Highway! There is a very good reason
why it is call the information super highway.
That reason is because that is exactly what it is.
There are, of course,
some
‘slow lanes’ for those who only want to talk to
friends and
play games but most people now days turn to the Internet for the
purpose of getting answers to questions about everything you can
imagine and a few things you would never want to try to imagine.
They buy things and sell
things…both require information. They search for ways to
make
money using their computers…for that they REALLY need
information. They search for information about the illnesses they or
their family face or they research projects for work or school.
Information is THE Internet commodity that almost everybody with a
computer wants.
There is a lot of
information online
that costs nothing above the cost of the Internet connection but
timely, relevent, vital information is one thing that people eagerly
take out their credit cards to buy. People will buy information that
they can’t get free and, the strange thing is, they will also
buy
information that is readily available on the Internet free of charge if
it is packaged in a way that makes it easy to read and understand.
Inforamtion is the
ultimate commodity
and wealth goes to those there first with the timeliest information!
For those looking for a way to earn a living while sitting in front of
their computers in their own homes, I recommend selling information.
Information is a beautiful thing.
It requires no warehouse
space and,
unless it is in the form of a CD or DVD, it requires no shipping or
handling either. The one thing that people will gladly pay for is
information that is timely, relevent and helps them solve a problem,
feel better or look better.
Let’s discuss
the three differnet types of informational products that you might
consider.
- The
written word (E-Books):
This type of informational product is by far the easiest and least
expensive to produce. This medium lends itself well to many topics and
can even be used for some ‘how-to’ informational
products
and motivational products. A well written E-Book that is filled with
timely and relevent information sells well on the Internet. E-Books can
be sold at a much smaller price to the consumer than other kinds of
products because there are no direct production costs….the
investment is usually entirely the time of the author of such products.
The only tools required to produce an E-Book is a program like MS Word
and a PDF converter.
- The
audio product:
The audio informational product requires all of the same research that
an E-Book requires but then it also requires production and
distribution investment, as well. The good news is that with
today’s computers and the software available, recording audio
is
a fairly simple thing to do and the quality is as good, or almost as
good, as recordings made in sound studios. Audio informational products
are generally used for producing such informational products as those
produced for motivation purposes, marketing, finance, and business.
Production, shipping and handling is usually supplied by a fulfillment
center. There are many such companies.
- The
video informational product:
This is the most difficult and usually the most expensive to produce
informational product on the market today. It is also the most
effective for many topics. Unless you have the capability to make the
video yourself, you will have to hire a videographer or at the very
least you will have to buy or rent video equipment. However, there are
some informational topics that just cannot be created in any other way,
i.e. action oriented themes like sports, dancing, learning to play a
musical instrument, etc. A fulfillment center must be hired in order to
mass produce a DVD and distribute it. Of course, some video products
can be available only online which eliminates the need for a
fulfillment center.
When you are choosing
the type of
informational product you will produce, take into consideration the
cost but also consider the best way to present the information to your
customers.
Click Here To Download
Your Product Creation Starter Kit!
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